B2B Telemarketing is still one of the most used effective ways
Om successfully establish first contacts with prospect customers.
The first seconds of a telephone conversation with a prospect customer determines long-term success
During an initial meeting, the right balance must be found by making the right assessment where the added value that your organization provides, often problem-solving, will yield long-term returns.
Everyone makes calls every day, making effective customer contacts requires more.
Professional b2b approach
In the first contact with a prospect there should be a click between the caller and the prospect and requires:
• Listen carefully, without interrupting
• Persuasion often brought by seniors
• Intuition every conversation is a conversation on its own
• Good use of language
• Good voice and tone
• Know how to captivate and continue to interest
• Briefly convey the core message [added value, problem solving]
• Arouse interest without irritating, know how to leave a feeling of “I want to know more about this”
• Delivered without script and without being obtrusive
With a good approach you will achieve immediate results such as: visit appointments, leads, first contacts, registrations, etc.
Result in the long run: increase name awareness, information about your target group, quality of your product or services.
Advantages of a targeted professional approach:
• More turnover with the same number of prospects [no loss].
• No loss of valuable contacts due to efficient approach and follow-up.
• Higher conversion on quality agreements, which means that second contact provides a higher return.
• Revenue from more sales qualified leads.
A systematic approach to telemarketing results in more long-term returns.
